Why SEO?

An interview with Nathan Draper Olsen about Why SEO?

Interviewer:

What are your biggest struggles with SEO?

Nathan Olsen:

One of the biggest hurdles is business owners are reluctant that SEO is going to work for them.  Let’s face it search engine optimization doesn’t have the squeaky clean reputation that you would hope for in such a professional field.

I have seen lots of companies that I can clearly see what’s wrong and how to fix it.  Yet, they are so skeptical from previous experience they are scared to take that leap.

Another problem I have encountered is companies who are dead set in their ways.  They have a terrible website design and have bug after bug, issue after issue, and continue to want to band aid the problems over and over.  Thus creating more work for us to try to rank such crap and cost them more in the long run.

Had one just a couple months ago who rather pay more per month than to split the extra into 2 months and pay for itself yet they declined the upgrade which literally would had cost them nothing more!  It’s frustrating (update 1.28.20 this company ranks worst with the company they hired after me and they even tried using black hat spam techniques that is against Google TOS).

Interviewer:

How do you educate people why SEO is more than just rankings?

Nathan Olsen

I am not just an SEO specialist I am a marketer.  When it comes to marketing it goes well beyond rankings.  You can literally rank #1 for thousands of terms and land absoutely zero jobs or make nothing in terms of pounds.  A true SEO agency understands that you need to focus on conversion, catchy phrases, and at the end of the day all that a business owner cares about is “did the phone ring” and did revenue increase?  And ultimately are we getting a return on our investment.  If the agency doesn’t focus on these and only cares about rankings the only road ahead is failure.